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Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring

Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring

Yuan, Yong; Zeng, Daniel; Zhao, Huimin; Li, Linjing

期刊名称IEEE Transactions on Systems, Man, and Cybernetics: Systems
作者Yuan, Yong; Zeng, Daniel; Zhao, Huimin; Li, Linjing
卷第45卷
期第4期
印刷ISSN2168-2216
电子ISSN2168-2232
文件大小1271.29KB
发表时间2015-4
DOI10.1109/tsmc.2014.2366434
页码688-701

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