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Executive summary of “Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research”

Executive summary of “Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research”

  • 期刊名称Journal of Product & Brand Management
  • 卷第24卷
  • 期第1期
  • 印刷ISSN1061-0421
  • 文件大小242.60KB
  • 发表时间2015-03-16
  • DOI10.1108/JPBM-01-2015-0797
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