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The effects of cultural appeal, product involvement, and ethnic identity on attitudes and recall in online advertising

The effects of cultural appeal, product involvement, and ethnic identity on attitudes and recall in online advertising

Gevorgyan, Gennadi; Manucharova, Naira
  • 期刊名称Chinese Journal of Communication
  • 作者Gevorgyan, Gennadi; Manucharova, Naira
  • 卷第8卷
  • 期第2期
  • 印刷ISSN1754-4750
  • 电子ISSN1754-4769
  • 文件大小482.58KB
  • 发表时间2015-04-03
  • DOI10.1080/17544750.2015.1014518
  • 页码196-220
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