The effects of cultural appeal, product involvement, and ethnic identity on attitudes and recall in online advertising
Gevorgyan, Gennadi; Manucharova, Naira
- 期刊名称Chinese Journal of Communication
- 作者Gevorgyan, Gennadi; Manucharova, Naira
- 卷第8卷
- 期第2期
- 印刷ISSN1754-4750
- 电子ISSN1754-4769
- 文件大小482.58KB
- 发表时间2015-04-03
- DOI10.1080/17544750.2015.1014518
- 页码196-220