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Self-Referencing and Political Candidate Brands: A Congruency Perspective

Self-Referencing and Political Candidate Brands: A Congruency Perspective

Guzmán, Francisco; Paswan, Audhesh K.; Van Steenburg, Eric

期刊名称Journal of Political Marketing
作者Guzmán, Francisco; Paswan, Audhesh K.; Van Steenburg, Eric
卷第14卷
印刷ISSN1537-7857
电子ISSN1537-7865
文件大小426.92KB
发表时间2015-01-02
DOI10.1080/15377857.2014.990837
页码175-199

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