[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference || Modeling Operationalized Measures of Customer Loyalty
Ford, John B.; Honeycutt,, Earl D.
- 作者Ford, John B.; Honeycutt,, Earl D.
- 文件大小234.01KB
- 发表时间2015
- DOI10.1007/978-3-319-13084-2_119
- 页码482-482