It’s all relative: how customer-perceived competitive advantage influences referral intentions
- 期刊名称Marketing Letters
- 作者Mende, Martin; Thompson, Scott A.; Coenen, Christian
- 卷第26卷
- 期第4期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小450.23KB
- 发表时间2015-12-27
- DOI10.1007/s11002-014-9318-x
- 页码661-678
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