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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference || The Impact of Lean Enterprise on Marketing Management

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference || The Impact of Lean Enterprise on Marketing Management

Ford, John B.; Honeycutt,, Earl D.

作者Ford, John B.; Honeycutt,, Earl D.
文件大小406.31KB
发表时间2015
DOI10.1007/978-3-319-13084-2_72
页码321-321

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