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Adoption of Innovation || Building Innovative Competitive Advantage in the Minds of Customers

Adoption of Innovation || Building Innovative Competitive Advantage in the Minds of Customers

Brem, Alexander; Viardot, Éric
  • 作者Brem, Alexander; Viardot, Éric
  • 文件大小463.83KB
  • 发表时间2015
  • DOI10.1007/978-3-319-14523-5_6
  • 页码75-93
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