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Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets: with special reference to microcredit institutions

Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets: with special reference to microcredit institutions

Jebarajakirthy, Charles; Thaichon, Paramaporn; Yoganathan, Dhanushanthini
  • 期刊名称Journal of Strategic Marketing
  • 作者Jebarajakirthy, Charles; Thaichon, Paramaporn; Yoganathan, Dhanushanthini
  • 印刷ISSN0965-254X
  • 电子ISSN1466-4488
  • 文件大小299.60KB
  • 发表时间2015-07-31
  • DOI10.1080/0965254X.2015.1063680
  • 页码1-20
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