Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets: with special reference to microcredit institutions
Jebarajakirthy, Charles; Thaichon, Paramaporn; Yoganathan, Dhanushanthini
- 期刊名称Journal of Strategic Marketing
- 作者Jebarajakirthy, Charles; Thaichon, Paramaporn; Yoganathan, Dhanushanthini
- 印刷ISSN0965-254X
- 电子ISSN1466-4488
- 文件大小299.60KB
- 发表时间2015-07-31
- DOI10.1080/0965254X.2015.1063680
- 页码1-20