Media Company Uses Analytics to Schedule Radio Advertisement Spots
- 期刊名称Interfaces
- 作者Venkatachalam, Saravanan; Wong, Fion; Uyar, Emrah; Ward, Stan; Aggarwal, Amit
- 卷第45卷
- 期第6期
- 印刷ISSN0092-2102
- 电子ISSN1526-551X
- 文件大小1035.01KB
- 发表时间2015-12
- DOI10.1287/inte.2015.0825
- 页码485-500
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