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Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia

Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia

Roberts, Ken; Roberts, John H.; Danaher, Peter J.; Raghavan, Rohan
  • 期刊名称Marketing Science
  • 作者Roberts, Ken; Roberts, John H.; Danaher, Peter J.; Raghavan, Rohan
  • 卷第34卷
  • 期第6期
  • 印刷ISSN0732-2399
  • 电子ISSN1526-548X
  • 文件大小950.56KB
  • 发表时间2015-11
  • DOI10.1287/mksc.2015.0954
  • 页码815-824
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