Show me the money
- 期刊名称European Journal of Marketing
- 作者Maklan, Stan; Peppard, Joe; Klaus, Philipp
- 卷第49卷
- 印刷ISSN0309-0566
- 文件大小276.43KB
- 发表时间2015-04-13
- DOI10.1108/EJM-08-2013-0411
- 页码561-595
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