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Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages

Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages

De Meulenaer, Sarah; De Pelsmacker, Patrick; Dens, Nathalie
  • 期刊名称Journal of Advertising
  • 作者De Meulenaer, Sarah; De Pelsmacker, Patrick; Dens, Nathalie
  • 卷第44卷
  • 期第2期
  • 印刷ISSN0091-3367
  • 电子ISSN1557-7805
  • 文件大小558.95KB
  • 发表时间2015-04-03
  • DOI10.1080/00913367.2015.1018465
  • 页码114-125
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