Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages
De Meulenaer, Sarah; De Pelsmacker, Patrick; Dens, Nathalie
- 期刊名称Journal of Advertising
- 作者De Meulenaer, Sarah; De Pelsmacker, Patrick; Dens, Nathalie
- 卷第44卷
- 期第2期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小558.95KB
- 发表时间2015-04-03
- DOI10.1080/00913367.2015.1018465
- 页码114-125