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The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality

T.C. Melewar, Dr Bang Nguyen and Pr, Professor; Japutra, Arnold; Keni, Keni; Nguyen, Bang

期刊名称Asia-Pacific Journal of Business Administration
作者T.C. Melewar, Dr Bang Nguyen and Pr, Professor; Japutra, Arnold; Keni, Keni; Nguyen, Bang
卷第7卷
期第3期
印刷ISSN1757-4323
文件大小239.21KB
发表时间2015-09-07
DOI10.1108/APJBA-10-2014-0124
页码237-252