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AUTOFLEX: marketing flexibility measurement scale for automobile companies

AUTOFLEX: marketing flexibility measurement scale for automobile companies

Shalender, Kumar; Singh, Nripendra; Sushil,
  • 期刊名称Journal of Strategic Marketing
  • 作者Shalender, Kumar; Singh, Nripendra; Sushil,
  • 印刷ISSN0965-254X
  • 电子ISSN1466-4488
  • 文件大小774.68KB
  • 发表时间2015-08-28
  • DOI10.1080/0965254X.2015.1076882
  • 页码1-10
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