Insights on integrated marketing communications: implementation and impact in hotel companies
- 期刊名称International Journal of Contemporary Hospitality Management
- 作者Šeric, Maja; Gil-Saura, Irene; Ozretić-Došen, Đurđana
- 卷第27卷
- 期第5期
- 印刷ISSN0959-6119
- 文件大小230.62KB
- 发表时间2015-07-13
- DOI10.1108/IJCHM-12-2013-0568
- 页码958-979
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