Digital Word of Mouth And Its Offline Amplification
- 期刊名称Journal of Advertising Research
- 作者Fulgoni, Gian M.; Lipsman, Andrew
- 卷第55卷
- 期第1期
- 印刷ISSN0021-8499
- 文件大小212.97KB
- 发表时间2015-03
- DOI10.2501/jar-55-1-018-021
- 页码18-21
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