海量图书期刊资源,随时随地畅享阅读乐趣
A multinational examination of the symbolic–instrumental framework of consumer–brand identificationLam, Son K; Ahearne, Michael; Schillewaert, Niels · Journal of International Business Studies · 2012
A multinational examination of the symbolic-instrumental framework of consumer-brand identificationSon K Lam, Michael Ahearne and Niels Schillewaert · Journal of International Business Studies · 2012
Exploring the Dynamics of Antecedents to Consumer-Brand Identification with a New BrandLam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak; Schillewaert, Niels · SSRN Electronic Journal · 2012
Exploring the dynamics of antecedents to consumer–brand identification with a new brandLam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak; Schillewaert, Niels · Journal of the Academy of Marketing Science · 2013
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory PerspectiveLam, Son K.; Ahearne, Michael; Hu, Ye; Schillewaert, Niels · Journal of Marketing · 2010
The Economics of Credit CardsZywicki, Todd J. · SSRN Electronic Journal · 2000
Fraudulent Accounting and Other Doping GamesBerentsen, Aleksander; Lengwiler, Yvan · SSRN Electronic Journal · 2003
A Creepy WorldSornette, Didier; Cauwels, Peter · SSRN Electronic Journal · 2013
Capital Structure ChoicesFama, Eugene F.; French, Kenneth R. · SSRN Electronic Journal · 2011
Crowdfunding: Disintermediated Investment BankingRubinton, Brian J. · SSRN Electronic Journal · 2011
Exporting and ProductivityBernard, Andrew B.; Jensen, J. Bradford Bradford · SSRN Electronic Journal · 1999
Minimum Variance Portfolio CompositionClarke, Roger; de Silva, Harindra; Thorley, Steven · SSRN Electronic Journal · 2010
Habits and HumpsKraft, Holger; Munk, Claus; Seifried, Frank Thomas; Wagner, Sebastian · SSRN Electronic Journal · 2013