![[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Microfoundations of Ethical Marketing Decision Making]()
[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Microfoundations of Ethical Marketing Decision MakingObal, Michael W.; Krey, Nina; Bushardt, Christian · 2016