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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Self-determination Theory and the Influence of Extrinsic and Intrinsic Motivation for the Value Co-creation Measurement: A Proposition for a Higher Education Service Quality Scale

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Self-determination Theory and the Influence of Extrinsic and Intrinsic Motivation for the Value Co-creation Measurement: A Proposition for a Higher Education Service Quality Scale

Groza, Mark D.; Ragland, Charles B.

作者Groza, Mark D.; Ragland, Charles B.
文件大小259.65KB
发表时间2016
DOI10.1007/978-3-319-19428-8_166
页码687-688

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