Reinquiries in Advertising Research
- 期刊名称Journal of Advertising
- 作者Eisend, Martin; Franke, George R.; Leigh, James H.
- 卷第45卷
- 期第1期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小322.62KB
- 发表时间2016-01-02
- DOI10.1080/00913367.2015.1115381
- 页码1-3
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