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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Experiences with Gamification: The MDE Framework

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Experiences with Gamification: The MDE Framework

Groza, Mark D.; Ragland, Charles B.

作者Groza, Mark D.; Ragland, Charles B.
文件大小257.05KB
发表时间2016
DOI10.1007/978-3-319-19428-8_125
页码491-491

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