Optimal introductory pricing for new financial services
- 期刊名称Journal of Financial Services Marketing
- 作者Nejad, Mohammad G; Kabadayi, Sertan
- 卷第21卷
- 期第1期
- 印刷ISSN1363-0539
- 电子ISSN1479-1846
- 文件大小285.34KB
- 发表时间2016-3
- DOI10.1057/fsm.2015.25
- 页码34-50
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