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Does It Matter If I Feel Sorry or Sorry for You? Testing the Roles of Empathy and Sympathy as Mechanisms Driving Viewer Response to a Dramatic Ad

Does It Matter If I Feel Sorry or Sorry for You? Testing the Roles of Empathy and Sympathy as Mechanisms Driving Viewer Response to a Dramatic Ad

Wirtz, John G.; Sar, Sela; Duff, Brittany R. L.

期刊名称Communication Research Reports
作者Wirtz, John G.; Sar, Sela; Duff, Brittany R. L.
卷第33卷
期第2期
印刷ISSN0882-4096
电子ISSN1746-4099
文件大小414.26KB
发表时间2016-04-02
DOI10.1080/08824096.2016.1154835
页码111-118

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