Service Spotlights
- 期刊名称Service Science
- 卷第8卷
- 期第2期
- 印刷ISSN2164-3962
- 电子ISSN2164-3970
- 文件大小144.28KB
- 发表时间2016-06
- DOI10.1287/serv.2016.0150
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Stress and consumer behaviorMathur, Anil; Moschis, George P.; Lee, Euehun · Journal of Marketing Practice: Applied Marketing Science · 1999
Critical issues in implementing marketingMeldrum, Mike · Journal of Marketing Practice: Applied Marketing Science · 1996
Chameleons in marketspacePattinson, Hugh; Brown, Linden · Journal of Marketing Practice: Applied Marketing Science · 1996
Harvesting the nettleHopkins, Michael · Journal of Marketing Practice: Applied Marketing Science · 1995