Global Cause Awareness: Tracking Awareness Through Electronic Word of Mouth

• 期刊名称Journal of Nonprofit & Public Sector Marketing
• 作者Davis, Lenita; Rountree, Melissa Markley; Davis, Jullet A.
• 卷第28卷
• 期第3期
• 印刷ISSN1049-5142
• 电子ISSN1540-6997
• 文件大小1552.44KB
• 发表时间2016-07-02
• DOI10.1080/10495142.2016.1206502
• 页码252-272