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Advertising in New Formats and Media (Current Research and Implications for Marketers) || From Advertising Avoidance to Advertising Approach: Rethinking Attention in New Advertising Formats

Advertising in New Formats and Media (Current Research and Implications for Marketers) || From Advertising Avoidance to Advertising Approach: Rethinking Attention in New Advertising Formats

De Pelsmacker, Patrick

作者De Pelsmacker, Patrick
文件大小165.02KB
发表时间2016
DOI10.1108/978-1-78560-313-620151019
页码3-18

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