Going Native: Can Consumers Recognize Native Advertising? Does it Matter?
- 期刊名称SSRN Electronic Journal
- 作者Hyman, David A.; Franklyn, David J.; Yee, Calla E.; Rahmati, Mohammad Hossein
- 电子ISSN1556-5068
- 文件大小383.24KB
- 发表时间2016
- DOI10.2139/ssrn.2816655
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