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Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products

Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products

Guido, Gianluigi; Piper, Luigi; Prete, M. Irene; Mileti, Antonio; Trisolini, Carla M.
  • 期刊名称Psychology & Marketing
  • 作者Guido, Gianluigi; Piper, Luigi; Prete, M. Irene; Mileti, Antonio; Trisolini, Carla M.
  • 卷第34卷
  • 期第2期
  • 印刷ISSN0742-6046
  • 文件大小333.98KB
  • 发表时间2017-02
  • DOI10.1002/mar.20984
  • 页码215-226
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