Tweeting as a Marketing Tool – Field Experiment in the TV Industry
- 期刊名称Journal of Marketing Research
- 作者Gong, Shiyang; Zhang, Juanjuan; Zhao, Ping; Jiang, Xuping
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小716.26KB
- 发表时间2017-01-31
- DOI10.1509/jmr.14.0348
同作者推荐
Aquatic Humic Substances Inhibit Clastogenic Events in Germinating Seeds of Herbaceous PlantsFerrara, Giuseppe; Loffredo, Elisabetta; Senesi, Nicola · 2001
Phytotoxic, clastogenic and bioaccumulation effects of the environmental endocrine disruptor bisphenol A in various crops grown hydroponicallyGiuseppe Ferrara, Elisabetta Loffredo and Nicola Senesi · Planta · 2006