IMC capability: antecedents and implications for brand performance
- 期刊名称European Journal of Marketing
- 作者Luxton, Sandra; Reid, Mike; Mavondo, Felix
- 卷第51卷
- 期第3期
- 印刷ISSN0309-0566
- 文件大小592.69KB
- 发表时间2017-04-10
- DOI10.1108/EJM-08-2015-0583
- 页码421-444
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