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New Product Development Process Implementation in a Business-To-Business Firm: The Driving and Moderating Factors for Improved Program Performance and Time-To-Market

New Product Development Process Implementation in a Business-To-Business Firm: The Driving and Moderating Factors for Improved Program Performance and Time-To-Market

Durmusoglu, Serdar S.; Hirunyawipada, Tanawat; McNally, Regina C.

期刊名称Journal of Business-to-Business Marketing
作者Durmusoglu, Serdar S.; Hirunyawipada, Tanawat; McNally, Regina C.
卷第24卷
期第1期
印刷ISSN1051-712X
电子ISSN1547-0628
文件大小1833.87KB
发表时间2017-01-02
DOI10.1080/1051712X.2016.1275823
页码35-56

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