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Multiple channel complexity: Conceptualization and measurement

Multiple channel complexity: Conceptualization and measurement

Eyuboglu, Nermin; Kabadayi, Sertan; Buja, Andreas

期刊名称Industrial Marketing Management
作者Eyuboglu, Nermin; Kabadayi, Sertan; Buja, Andreas
印刷ISSN0019-8501
文件大小622.81KB
发表时间2017-4
DOI10.1016/j.indmarman.2017.03.010

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