Motivational bases for consumers’ underdog affection in commerce
- 期刊名称Journal of Service Management
- 作者McGinnis, Lee Phillip; Gao, Tao; Jun, Sunkyu; Gentry, James; Kandampully, Jay; Kandampully, Jay
- 印刷ISSN1757-5818
- 文件大小804.33KB
- 发表时间2017-06-16
- DOI10.1108/JOSM-02-2016-0052
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