Shopping generationMayo, Ed · Young Consumers · 2005

Changing families, changing kidsSabino, Donna · Young Consumers · 2003

Mobile marketing to millennialsMcCasland, Mitch · Young Consumers · 2005

The young luxury consumers in ChinaNgai, Joann; Cho, Erin · Young Consumers · 2012

Brand expectations of US youthPassikoff, Robert · Young Consumers · 2005

Marketing to children: a planning frameworkWalia Sharma, Ruppal; Dasgupta, Pinaki · Young Consumers · 2009

Responsible advertising in EuropeGray, Oliver · Young Consumers · 2005

Parent power, not pester powerSpungin, Pat · Young Consumers · 2004