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How consumers' values influence responses to male and female gender role stereotyping in advertising

How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah; Dens, Nathalie; De Pelsmacker, Patrick; Eisend, Martin

期刊名称International Journal of Advertising
作者De Meulenaer, Sarah; Dens, Nathalie; De Pelsmacker, Patrick; Eisend, Martin
印刷ISSN0265-0487
电子ISSN1759-3948
文件大小765.83KB
发表时间2017-08-04
DOI10.1080/02650487.2017.1354657
页码1-21

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