[Communications in Computer and Information Science] Systems, Software and Services Process Improvement Volume 748 || A Game Toolbox for Process Improvement in Agile Teams
- 作者Stolfa, Jakub; Stolfa, Svatopluk; O'Connor, Rory V.; Messnarz, Richard
- 文件大小837.39KB
- 发表时间2017
- DOI10.1007/978-3-319-64218-5_25
- 页码302-309
Customer Engagement Marketing ||Palmatier, Robert W.; Kumar, V.; Harmeling, Colleen M. · 2018
Customer Engagement Marketing || Customer Engagement MarketingPalmatier, Robert W.; Kumar, V.; Harmeling, Colleen M. · 2018
Customer Engagement Marketing || The Emotional Engagement ParadoxPalmatier, Robert W.; Kumar, V.; Harmeling, Colleen M. · 2018
Customer Engagement Marketing || Customer Engagement Through Personalization and CustomizationPalmatier, Robert W.; Kumar, V.; Harmeling, Colleen M. · 2018
Customer Engagement Marketing || Creating Stronger Brands Through Consumer Experience and EngagementPalmatier, Robert W.; Kumar, V.; Harmeling, Colleen M. · 2018
Customer Engagement Marketing || Conclusion: Informing Customer Engagement Marketing and Future ResearchPalmatier, Robert W.; Kumar, V.; Harmeling, Colleen M. · 2018
Customer Engagement Marketing || Managing Product Returns Within the Customer Value FrameworkPalmatier, Robert W.; Kumar, V.; Harmeling, Colleen M. · 2018
Customer Engagement Marketing || Multi-tier Loyalty Programs to Stimulate Customer EngagementPalmatier, Robert W.; Kumar, V.; Harmeling, Colleen M. · 2018