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Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?

Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?

Schultz, Carsten D.
  • 期刊名称Electronic Commerce Research and Applications
  • 作者Schultz, Carsten D.
  • 卷第26卷
  • 印刷ISSN1567-4223
  • 文件大小398.26KB
  • 发表时间2017-11
  • DOI10.1016/j.elerap.2017.09.005
  • 页码23-34
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