Returning Customers: The Hidden Strategic Opportunity of Returns Management
- 期刊名称California Management Review
- 作者Röllecke, Felix Johannes; Huchzermeier, Arnd; Schröder, David
- 印刷ISSN0008-1256
- 电子ISSN2162-8564
- 发表时间2017-12-06
- DOI10.1177/0008125617741125
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