Customer databases and database marketing: roles in relationship marketing
- 期刊名称International Journal of Business Forecasting and Marketing Intelligence
- 作者Mandal, Pratap Chandra
- 卷第3卷
- 期第3期
- 印刷ISSN1744-6635
- 电子ISSN1744-6643
- 文件大小218.92KB
- 发表时间2017
- DOI10.1504/IJBFMI.2017.085367
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