The IKEA Effect. A Conceptual Replication
- 期刊名称Journal of Marketing Behavior
- 作者Sarstedt, Marko; Neubert, Doreen; Barth, Kati
- 卷第2卷
- 期第4期
- 电子ISSN2326-5698
- 文件大小266.17KB
- 发表时间2017-4-13
- DOI10.1561/107.00000039
- 页码307-312
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