Measuring Television In the Programmatic Age
- 期刊名称Journal of Advertising Research
- 作者Fulgoni, Gian M.; Lipsman, Andrew
- 卷第57卷
- 期第1期
- 印刷ISSN0021-8499
- 文件大小242.78KB
- 发表时间2017-03
- DOI10.2501/JAR-2017-009
- 页码10-14
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