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Avoidance of Sponsored Posts on Consumer Generated Content: A study of personal blogs

Mutum, Dilip S.; Ghazali, Ezlika M.; Mohd-Any, Amrul Asraf; Nguyen, Bang; Nguyen, Bang

期刊名称The Bottom Line
作者Mutum, Dilip S.; Ghazali, Ezlika M.; Mohd-Any, Amrul Asraf; Nguyen, Bang; Nguyen, Bang
印刷ISSN0888-045X
电子ISSN0888-045X
文件大小1077.27KB
发表时间2018-01-16
DOI10.1108/BL-09-2017-0027