Trends in sport sponsorship evaluation and measurement: insights from the industry

• 期刊名称International Journal of Sports Marketing and Sponsorship
• 作者Jensen, Jonathan; White, Darin; Desbordes, Michel; Desbordes, Michel
• 印刷ISSN1464-6668
• 文件大小259.75KB
• 发表时间2018-01-08
• DOI10.1108/IJSMS-07-2017-0057