Effects of Customer Heterogeneity on Participation Performance in Virtual Brand Community: A Two-Stage Semiparametric Approach
- 期刊名称International Journal of Electronic Commerce
- 作者Wu, Ji; Xie, Kang; Xiao, Jinghua; Xie, Jianhui
- 卷第22卷
- 期第2期
- 印刷ISSN1086-4415
- 电子ISSN1557-9301
- 文件大小648.31KB
- 发表时间2018-04-03
- DOI10.1080/10864415.2018.1441784
- 页码289-321
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