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When art meets mall: Impact on shopper responses

Vukadin, Ana; Wongkitrungrueng, Apiradee; Assarut, Nuttapol; Baumgarth, Carsten; Baumgarth, Carsten

期刊名称Journal of Product & Brand Management
作者Vukadin, Ana; Wongkitrungrueng, Apiradee; Assarut, Nuttapol; Baumgarth, Carsten; Baumgarth, Carsten
印刷ISSN1061-0421
文件大小664.76KB
发表时间2018-04-10
DOI10.1108/JPBM-01-2017-1406