Customer loyalty approach based on CRM for SMEs
- 期刊名称Journal of Business & Industrial Marketing
- 作者Galvão, Marcella Brito Silva Brito; de Carvalho, Raíssa Corrêa; Oliveira, Lucas Ambrósio Bezerra de; Medeiros, Denise Dumke de; Johnston, WesleyJ; Johnston, WesleyJ
- 印刷ISSN0885-8624
- 文件大小423.32KB
- 发表时间2018-04-18
- DOI10.1108/JBIM-07-2017-0166
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