[Review of Marketing Research] Innovation and Strategy Volume 15 || Innovation, Innovation Strategy, and Strategic Innovation
Varadarajan, Rajan; Jayachandran, Satish
- 作者Varadarajan, Rajan; Jayachandran, Satish
- 文件大小304.57KB
- 发表时间2018
- DOI10.1108/S1548-643520180000015007
- 页码143-166