Advances in Advertising Research IX || Now and Wow! How Temporal Characteristics Affect the Word of Mouth of Topical Advertising
- 作者Cauberghe, Verolien; Hudders, Liselot; Eisend, Martin
- 文件大小287.40KB
- 发表时间2018
- DOI10.1007/978-3-658-22681-7_20
- 页码273-286
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