Advances in Advertising Research IX || Beyond Demographics: Enhancing Media Planning with Emotional Variables
- 作者Cauberghe, Verolien; Hudders, Liselot; Eisend, Martin
- 文件大小940.91KB
- 发表时间2018
- DOI10.1007/978-3-658-22681-7_13
- 页码177-190
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